Sunday, April 1, 2007

All you need to know about Google

Getting indexed in Google is the ultimate goal of e-preneurs. This is what I’ve learned so far. Don’t try. That’s right, don’t even try. If you’re what they’re looking for, they’ll find you. So what do you do? From what I’ve learned so far you must create usable, user friendly content. When people search, they are looking for information. If you give it, they will come. So what kind of content should we store owners provide? Well, start with product information. Write your own, do your own research, and don’t use what everyone else uses. Go to http://www.froogle.com and type in any kind of product name. Notice that the same items have the same descriptions most times. This is where you can set yourself apart. Next, give them information no one else is providing. This will take a lot of thought but they outcome will be worth it. Next, use keywords in your writing. Every product page should have keywords in headline sized, bold text. The robots love text so use it. Finally a word about links. Build them slowly, methodically, and deliberately. Don’t go out and submit your site to all the 10,000 free search engines. It’s not the number of links, it’s the quality. What i’ve done is researched my competition. I type in my keywords in Google and look at the top 5 sites. I then use the link://www.their-url.com feature in Google search and look at their links. That’s the links I want to target. It takes a lot of time but it will be well worth it in the end.

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